![]() ![]() A user can create a profile and upload a photo. Users are not random, anonymous users but c ommunity members. Take the user profile and rating system for example. The foundation of this community is trust and reputation. You go in there and you kind of look around and you find that thing you didn't think you wanted that you end up buying."īeyond the Pinterest-like feel, OfferUp also boasts the strong sense of community that is normally reserved for dedicated social media sites. "It's not like Amazon where it's very intent-based-where you know what you want," says Huzar. This element of surprise has users spending an average of 25 minutes a day on OfferUp, the same as Snapchat and Instagram. People typically access the OfferUp app looking for one thing but discover a trove of unexpected goodies. The bottomless scroll entices users, luring them in to a virtual treasure hunt. For sellers, it's painless with little risk.įor shoppers, the interface is also very appealing, with a Pinterest-like vibe that is primarily visual. OfferUp's goal is to have the process take no more than 30 seconds. Each local ad defaults to a 30-mile radius, and standard ads are free. For sellers, that means that posting an item is as simple as posting a photo to Facebook-point, shoot, add a description, and click. The main thing that differentiates OfferUp from Craigslist and other traditional online marketplace platforms is that it's designed exclusively for mobile channels. That led to a partnership with friend Arean van Veelen and the ultimate launch of OfferUp in 2011. With a smartphone in his hand, he recognized the potential for an online marketplace that made posting, monitoring, and browsing items for sale in a local market as simple as social media interactions. Instead, he went to Goodwill, where he always found a line to drop donations. He didn't have time to post all these items on Craigslist, which required multiple steps that pretty much required a desktop or laptop to complete. Unexpectedly, OfferUp now rivals the most popular social media apps in terms of time spent by users.Ībout a decade ago, as the mobile device revolution began to explode, Seattle resident Nick Huzar was frustrated as he tried to unload unwanted household items in preparation for his soon-to-be-born daughter's nursery. OfferUp is not only challenging Craigslist as the go-to platform by which individuals and businesses sell goods and services in local markets, it's also starting to challenge the likes of eBay and even Amazon by flexing its muscles beyond local market boundaries. Enter OfferUp-a relatively new mobile app for buying and selling items that is taking the digital marketplace by storm. That tomorrow may already be here for Craigslist as numerous, more user-friendly competitors have emerged to challenge the classified ad champ. In the new landscape of digital disruption, one thing seems certain: What dominates today could be under threat tomorrow. emerged unscathed from technology shifts that crippled mightier contemporaries like Netscape and Yahoo." ![]() One industry observer refers to Craigslist as "the cockroach of the internet age-an ugly but effective e-commerce platform that. ![]() Some critics suggest that Craigslist has taken its monopoly for granted. In fact, the familiar but cluttered collection of blue hyperlinks has changed very little over the years. But as the rest of the world has gone mobile, Craigslist has not. When people think of buying and selling things online locally, most think automatically of Craigslist, the classified ad marketplace that has dominated that business for the past two decades. OfferUp: A Mobile Solution for the Mobile Era Have these strategies been successful? Why or why not? Discuss at least two of these strategies. ![]()
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